If you pay attention to trends in new tech adoption, then the tension between convenience vs quality is on your radar. Time and time again, consumers give up some amount of quality for convenience. Think about mobile phones, even before smartphones. Mobiles don’t sound nearly as good as a landline nor is the connection as robust. But the convenience of mobility eventually won. You can think about this tradeoff with other products: Netflix, online news, digital photos. The list goes on.
Of course, there are instances in which we really do want quality. Medical solutions come to mind. Also, perhaps, in the B2B space. I’ve been watching online supply chain startups like Fictiv and Maker’s Row. These aren’t consumer-facing companies but rather, business facing ones. And I wonder how their business-customers navigate the convenience vs quality trade-off. It seems it might be a tough sell in the B2B space. But only time will tell.
TAKE IT FURTHER
The Lit Review of Technology Adoption Models, JISTEM 2017
