Seth Godin posted a piece last week titled “Embracing Externalities.” “Externalities” is a concept from the field of economics that is used to describe the side effects of industrial activity. For example, the pollution that gets dumped into the river by the factory is considered an externality to the factory’s business model.
In Godin’s piece, he asks the reader to reject this concept. He admits that rejecting it, in theory, isn’t that hard to do. The hard thing is to create and put systems in place to dismantle the concept. Sure this would be challenging but it’s not impossible.
We value ourselves as innovators, don’t we? Let’s innovate our way to a more sophisticated system–one that embraces externalities.
Read Godin’s original post here
TAKE IT FURTHER
Circular Economy – Ellen Macarthur Foundation