The designer’s skill set is seen as a generalist skill set. This might be because designers are trained in two complementary areas: artistic practice and social science. They learn artistic practice so they can master a creative process (sketching, modeling, building, testing, iterating). Designers train in social science so that have tools that help them to understand and collaborate with end users of what they design.
It’s a valuable skill set. But it’s also broad. It can be applied to just about anything. It can be applied to scaling a product like facebook so that the company can get billions of users addicted to using the platform. Or it can be applied to a non-profit so that they can engage their community in positive change.
These examples are two extremes and of course, there are lots of applications between them. But I want to pause here for a moment and ask the people who are interested in design to ask this question: Design — what is it good for? Why is it important to learn this skill set? Do we learn it so that we can help the 1% get richer which, at the end of the day, is what the facebook application is about? Or do we learn this skill set to genuinely make the world better?