Douglas Rushkoff’s on tour talking about his new book, Team Human. The argument he makes in the book is one he’s been making a while now. But something about the timing this time feels different as the problems he addresses in it are reaching an inflection point.
His argument, like media theorists before him, is that modern technology isolates us. He gets into the economics and the neuroscience and the computer science and other big systems reasons for why technology has this isolating effect. And he offers a solution – to connect with people in our local communities.
But in the interview with Lehrer, he wonders if all of the small interactions made by connecting locally will be enough to make systems-level change. It’s an interesting question. If you ask someone who needs to measure effectiveness with quant data, then the answer will be, “We need to intervene not just at the local level, but at the systems level so we can measure it.” But if you ask someone who finds value in things that can’t be measured, then they might say local intervention is the right path.
Rushkoff is the person who asks us to look at what can’t be measured or put into an algorithm and to cherish that part of being human. But it’s hard to do, isn’t it. I appreciate how hard it is and his willingness to simultaneously offer solutions and express doubt.
TAKE IT FURTHER