The Consequences Business

I was recently reminded of this quote from designer and educator, Allan Chochinov, from his 1000 Words on design.

“[Designers] think we are in the artifact business, but we are not; we’re in the consequence business.”

What attracted me to the field of design was the scalability and potential impact of that scalability. But as I got deeper into the field of design, it became clear to me that that scalability can also be terrifying. Because when a designer designs, it’s not just a one up. If that thing goes into production, distribution, and sales, then that things scales and makes an impact on the environment and culture. We have to be better about thinking that through. Because what we design has consequences.

 

TAKE IT FURTHER

Read Chochinov’s 1000 Words here

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