Customer Research

There’s a lot of advice for inventors on how to do customer research. Yet, so many inventors do it poorly. They send surveys too early. They talk to the wrong people. They ask the wrong questions. And in turn, they gather misleading data.

It’s better to do no customer research than to do bad customer research. Bad research will point you in the wrong direction. It will cause you to focus on the wrong things.

Better to trust your gut, build a quick, cheap, and flexible prototype, then test that.

TAKE IT FURTHER – learn from customer research masters

Steve Portigal

Jane Fulton Suri

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