Melanie Shapiro is the CEO and co-founder of a wearable identity system, Token. Shapiro holds a PhD in Consumer Behavior from the University of Reading, sold her first tech company, Digsby, in 2010, and has spent time as a researcher for Microsoft.
In this video, Shapiro spends a glorious eight minutes talking about her product at a high-level, “We are trying to give people control of their identity and we start by eliminating all of the things that you have to carry around to prove who you are.”
She’s talking about the social and human behavior that her design team is responding to (the problem space) and not the technological features that her team is building (the solution space). Shapiro offers us some history,
“When we were living in villages, our society was only as big as the 150 people around us. People knew us by our personhood…and that was enough. Complexity was added when that society grew to be a global society and suddenly I need to prove who I am to someone that is all the way on the other side of the world and that person has no history with me. How do we create that sense of trust?”
And then goes on to critique the centralized and siloed structure of our current solutions for creating trust. It’s an insightful and articulate critique.
It’s such a pleasure to watch a tech video that isn’t focused on features but rather on human behavior, culture, and society. And I appreciate a smart device team that thinks beyond the screen and beyond siloed solutions as the Token team is doing. The tech world needs more of this.
TAKE IT FURTHER
You can read more about Shapiro’s human-centered approach on the Token blog