Asking “WHY?” Gives Teams Direction

If your team is addressing a wicked problem by creating a long list of solutions, well that’s great. A long list of solutions is a fine place to start. But after you generate this list, it can be hard to figure out which solutions are the best to move forward with. So what you need to do is take a step back.

Yes, taking a step back seems counter-intuitive when what you are trying to do is move forward. But I encourage you to take a step back and ask each person on the team to state WHY they are here – either organizationally, personally, or both. You should go first. Tell a personal story that demonstrates how meaningful the problem that you are working on is to you. Sharing these stories will help your team members connect with the mission. And it will then give your team clarity about decision making.

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