Artists and Inventors spend a good amount of time crafting pitches–short descriptions of something they are working on that includes how that thing addresses a problem for a specific audience or customer. Each pitch should end with asking the listener for something specific that will help move the thing forward. This can be an ask for money. But in the early stages of an invention, an ask might be something smaller like an introduction to potential mentors, partners, employees, or customers.
The content of your pitch is important. But what’s being said in between the lines of it is important too. A well-crafted pitch should reveal how empathic you are. Empathy is important because you can’t run a company alone. You need partners, mentors, employees, and customers. And you need other people to help you find those people. That’s why you pitch.
In between the lines of your pitch, you want listeners to be able to answer “yes” to the following questions: Do you understand your customers? Can you make decisions in the face of uncertainty? Do you know where to start? Are you coachable?
You want the people listening to your pitch to answer “yes” to all of these questions so that they hop on board and become advocates for the thing that you are trying to build. The thing that will solve an important problem and make peoples lives better.