Transforming the Mundane

Artists and Inventors observe the world around them and make things that aim to improve it. Sometimes that means adding something, sometimes it means taking something away, and other times it means picking out one or two details within a situation and transforming them.

I love this 2009 Kid Cudi video by French designer, So Me. In the video So Me draws flat, colorful animations on top of footage of mundane scenes. Two pizza makers turn into DJs spinning records. An aisle in a bodega turns into the yellow brick road from The Wizard of Oz.

With some imagination and the right box of crayons, what might you transform?

 

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