Evaluating Communication Channels

Yesterday I deleted my Instagram account. While I appreciate how some people use it, especially visual artists and designers, it’s not delivering enough value for me to keep with it.

It’s important to periodically evaluate and make adjustments to how we engage with “reading” and “writing” online. Below are some questions I use to assess communication channels for myself and for organizations that I belong to. You’ll see that I’ve answered the questions for my own suite of channels. I’m not suggesting that my decisions are a prescription for the ideal. These decisions are very personal. Use as you see fit.

  • NAME: Instagram
  • WHAT IS IT GOOD FOR?
    • Write: Sharing pictures
    • Read: Peeking into visual artists’ studios in real time
  • WHAT BUGS ME ABOUT IT?
    • WriteCall me old-fashioned, I like to organize my pictures in albums
    • Read: While I enjoy seeing the artists’ work that I follow there, I can see it other places like facebook, Behance, Pinterest, etc
  • CHANGE OR DELETE? Delete

 

  • NAME: facebook
  • WHAT IS IT GOOD FOR? 
    • Write: Testing out ideas with friends
    • Read: Following organizations and magazines, visiting friends
  • WHAT BUGS ME ABOUT IT?
    • Write: It serves as a lazy blog platform where the company owns my content
    • Read: I don’t like getting updates from friends in real time. Since I’m pretty empathic, this is too distracting for me
  • CHANGE OR DELETE? Change.
    • Write: I’m writing on my blog and linking to that on facebook a few times a week
    • Read: I only follow organizations and magazines in my newsfeed. I visit friend’s pages at my own pace

 

  • NAME: twitter
  • WHAT IS IT GOOD FOR?
    • To follow & participate in real-time events
    • To share good news – my own and other peoples
  • WHAT BUGS ME ABOUT IT? Not much. I don’t follow it too closely
  • CHANGE OR DELETE? Change. At first I followed Donald Trump and now I don’t

 

  • NAME: gMail
  • WHAT IS IT GOOD FOR? Getting in touch with me. This is the only comm channel that sends notifications to my mobile
  • WHAT BUGS ME ABOUT IT? Not much. I don’t open every email so I’m not at all obsessed with inbox zero
  • CHANGE OR DELETE? Change. I use the filter feature pretty heavily, often skipping the inbox. I visit filter folders on my own time

 

  • NAME: slack
  • WHAT IS IT GOOD FOR? It filters different conversations in my life into distinct, “intimate” groups
  • WHAT BUGS ME ABOUT IT? It feels like one more channel I have to keep up with
  • CHANGE OR DELETE? Change. I have notifications turned off and I only follow channels that are necessary

 

  • NAME: linkedin
  • WHAT IS IT GOOD FOR? It’s a good place to store my resume, follow up with people I meet at events. I use Behance in a similar way for visual work
  • WHAT BUGS ME ABOUT IT? Not much. It’s handy and low maintenance
  • CHANGE OR DELETE? Change. I edit my profile pretty regularly

 

I use Flickr, google photos, and Pinterest pretty heavily, but this use is less social and more for my own, easy-to-access visual libraries.

 

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