There will come a time when it will no longer make sense to mass manufacture and ship products all over the globe. This will happen when the convenience and low cost of tools and components for making products in small local factories wins out over the economic and environmental costs of shipping to and from abroad.
When that time comes, there will be a great opportunity for entrepreneurs to manufacture and sell crafted products — products made in small customized batches, manufactured as needed. The products might be anything from small electric toothbrushes to big boxy refrigerators.
This will go down in one of two ways:
1. Large firms will emerge with a franchise model
2. Individuals will do it on their own, create their own networks of knowledge and resource sharing.
The former perpetuates the top down, centralized, mass solutions that we have today. The latter promotes regionally specific innovation and collaboration with the advantage of global knowledge-sharing network.
Or perhaps there is a third option. If so, what does that look like?
CHRIS ANDERSON COINS “LOCAVORE MANUFACTURING”
THE HOME FIELD ADVANTAGE FOR HUMANS